THE BUSINESS OF TEACHING MEDITATION
WITH SETH FREEDMAN
Thursday, September 10th – Thursday, October 29th, 2026
Register Now
Introducing a new eight-week course that includes everything you need to start or scale a profitable business teaching meditation.
Why do so many meditation teachers find it challenging to build a sustainable and successful career teaching meditation?
After working with hundreds of meditation teachers all over the United States and Europe, from those just starting out to those with large audiences and making multiple six figures a year, these are the questions we see teachers struggle with time and time again:
A Proven System for Success
You could spend years figuring this all out yourself, or try to piece together a strategy from random videos and blog posts on the web, or you could learn from us and skip the frustration, trial and error, and expensive mistakes.
Our process is a simple but proven system that gives meditation teachers the missing pieces that will help you build the career you envision.
This course leverages over 15 years of expertise in building online platforms, programs and creating successful businesses in the field of mindfulness and meditation, utilizing proven methods and actionable strategies to provide you with a comprehensive roadmap for starting and sustaining a profitable career teaching meditation.
It offers a complete framework for finding the right clients, understanding what drives their decisions, developing and refining your offerings, building your credibility, increasing your visibility, effectively pitching your services, and much more.
Join The Business of Teaching Meditation and get the training, support, and community you need to build a lasting, profitable business that you actually enjoy.
About the Teacher
Seth Freedman is Dharma Moon's Marketing and Communications Director. A longtime meditation teacher and student of Buddhism, Seth has worked in the mindfulness field for over 15 years. He co-founded an award-winning agency that built online platforms, developed programs, and lead marketing for many of today’s most respected teachers and organizations—including Calm, Google, Open Meditation, New York Insight Meditation Center, Institute for Mindful Leadership, New York Zen Center, Lama Rod Owens, and many others.
Course Format
This course will combine pre-recorded video content with weekly live online sessions, allowing you to learn at your own pace while still providing momentum and support so that you don't get stuck.
- Video Teachings: Each Friday during the course, a new module of videos will unlock. This cadence helps you stay focused, on track and avoid feeling overwhelmed.
- Live Trainings & Support: Every Thursday for eight weeks, there will be a live group Zoom call (7:00pm – 8:30pm ET) where you can ask questions and workshop the week's theme with other students and the course instructors.
- Community Discussions: We will also offer a course forum, providing a space to check in and get support from others working through the material.
Curriculum Highlights
Our comprehensive course covers all aspects of building a successful mindfulness meditation business. Here’s some of what you’ll learn:
The View: The path to having a successful career teaching mindfulness, working with doubt and building confidence as a teacher
Building Your Brand: How to position yourself as a teacher, how to find the right students, understanding your audience and their path to becoming clients
Building Your Platform: Creating effective websites, emails, social media profiles
Growing your Audience: Lead magnets, welcome sequences, and customer funnels
Structuring Your Offer: Proprietary frameworks, in-person workshops vs online courses vs one-to-one vs group sessions in various settings, tiered offers, how to price your product or service
Promotions: Paid and organic marketing, content creation (including podcasting, video, newsletters and writing), repurposing content, pitching your services, webinars, blogging, and PR for media and guest blogging
Scaling Up: surveys, testimonials, partnerships and collaborations, business analytics, goals, etc
Logistics: LLCs, insurance, contracts, privacy policies, terms & conditions, onboarding new students
Continuing On: The benefits of establishing yourself as a teacher now, what lies ahead for the future of teaching meditation, staying connected and ongoing support
This course is right for you if you...
- Identify as a self-starter and action-taker, who is committed to teaching meditation.
- Are willing to try new things, and learn by doing.
- You enjoy being part of a supportive community and appreciate having a group of peers to encourage and inspire you!
This course might not be a great fit if you...
- Want 1:1 business coaching.
- Are looking for quick hacks and tactics. This course requires work, creativity, and willingness to try.
- Let small decisions keep you stuck rather than jumping in, getting your hands dirty, and doing the work.
Endorsements:
"I’ve seen firsthand how many gifted teachers struggle with the practical side of their work, from building an audience to earning income and sustaining their teaching. Seth provides a clear, accessible path to making teaching a viable livelihood, drawing on his many years of real-world experience working in this field. If you want to reach more students and build a sustainable career as a meditation teacher, you need this course.”
—Bryan Welch, Former CEO of Mindful and author of The Gift of the Broken Heart
"I've worked with lots of consultants and marketers over the last 25 years, and while everyone knows the buzzwords, few have Seth's granular knowledge of programming and marketing—together with a deep understanding of the dharma. Highly recommend."
—Jay Michaelson, meditation teacher, editor and podcast host at Ten Percent Happier (2018 to 2022)
"This course is exceptionally well taught, deeply organized, and combines practical information with lots of opportunities for creativity and individual application. About half-way through the course I became convinced that it's worth every cent and more! I also really enjoyed the balance of pedagogical approaches (e.g., videos, powerpoint slides, the forum, and live sessions). Hearing from other participants was awesome and inspiring. Learning from hearing Seth field questions was worth a lot of bonus points."
—Matt Ouellett, student, MMTCP grad
"A powerhouse of knowledge, experience and insight that creates a clear path forward. Seth's feedback to us all on the forum was amazing. Also loved the videos, chock full of info. And the live classes. It was all great. Seth's insights were outstanding."
—Wendy, student
"I've been a certified mindfulness instructor since 2021, but I haven't done much with it. This training was incredibly rich and detailed. I feel like I now have a vast toolkit to work from, something I didn't have before - or have a clue as to how to access. I was expecting something much more general and, instead, I felt like we got a practical, MBA-level marketing class for mindfulness instructors."
—Tommy Housworth, student
"I'm a certified teacher but the business aspect was minimal in my certification program. This training was re-energizing and well laid-out in communicating essential points that I will go back to again and again. I appreciated the community, the teacher, and even made a couple local connections within the group."
—Anonymous, student
"This course was beyond valuable - I feel like I have a roadmap to use as I expand my offerings."
—JM, student
"I have a 200 hour certification in meditation so this has been an extremely valuable roadmap for all the things I needed to figure out to create a viable meditation business. It's clear Seth has a lot of experience and is dedicated to helping everyone in the program succeed."
—Anonymous, student
Still Not Sure? Here's What You Need to Know.
Building a successful teaching business isn’t easy and it doesn’t happen overnight. It takes consistency and a willingness to show up and do the work.
The Business of Teaching Meditation course provides the systems and steps to create a real, lasting business that you actually enjoy. All you need to do is show up and follow the process.
Click the button below to take the first step towards transforming your career teaching meditation!
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